Welcome to the final article of my "Mastering MarTech" series. We’ve covered deal approaches, negotiations and the significance of deferred revenue in MarTech deals. Now, let’s conclude with steps ...

In this episode of the CMO Series, Yasmin Zand talks with Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, about the ...

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to ...

SAN FRANCISCO, Feb. 13, 2025 /PRNewswire/ -- Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, ...

Centralized decisioning wins. Bringing decisioning logic into a single framework maintains consistent customer experiences and better data integration. Governance simplifies control. Central AI ...

Welcome back to our "Mastering MarTech" series where I share my experience in mergers and acquisitions (M&A), including metrics and deal structures. In our last article, we discussed the first steps ...