Many companies treat martech implementation like crossing a finish line. The project launches, everyone claps, champagne corks pop, and then the system slowly decays into chaos. Six months later, ...

The term “MarTech” (short for Marketing Technology) is used to refer to the software and expertise that marketers and others use to optimize how they run their marketing and related sales efforts.

AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities. The post Why vibe coding will disrupt martech’s buy-or-build ...

Today, CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand. Marigold’s ...

The Datrix Group martech company is among the organizations selected globally in the BI and Advanced Analytics category ...

Here’s something I bet you didn’t expect from a martech report: fear might actually be your best friend. This isn’t about anxiety. It’s about clarity. It’s what we’ll call the “fear quotient”—a team’s ...

Orlando, Florida, Aug. 17, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (IZEA) (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5 th annual MarTech Breakthrough Awards ...

Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under ...