Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

A Chief Marketer study found that 42% of B2B respondents plan to increase their Martech budgets this year. But martech spending takes up a larger share of their budgets than video and email marketing.

The first-ever winners of B2B Marketing’s Martech Awards have been revealed. Stein IAS who led in the nominations stage went home with the most awards. The B2B agency was victorious in three ...

Martech is a multi-billion industry dwarfing ad tech and rivaling the overall media economy yet it is barely on Madison Avenue’s radar, WPP’s GroupM unit asserts in a new Business Intelligence report ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

James Gin is chief scientist at DataSine. 2018 has been a tumultuous year for technology, with growing concerns of privacy and high profile scandals shaking previously unassailable giants. These ...

The digital transformation of B2B has given rise to new technology solutions that help address challenges with the virtual buyer’s journey. While all marketers leverage martech to operate efficiently, ...