Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

How must the marketing function evolve? Join the dialogue on redesigning organizational mechanics to master AI, analytics, and cultural fluency.

As generative AI continues to revolutionize the marketing landscape, organizations face the challenge of integrating generative AI practices into their portfolios. Many companies struggle to define ...

When leaders work on systems rather than structure, progress can be harder to recognize—especially compared to an org chart you can easily revise, see and share. Moving lines and boxes creates the ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Tuesday, March 23, 2021; Noon ET Complimentary audio interview Marketing has never been more complex. Sweeping technological change has revolutionized the function, while societal challenges have ...