Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Today's insurance marketing solutions require more than just persuading new customers to choose your company for their life, health, auto or home insurance policies. You can no longer set up a new ...

The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

Recent high profile matters serve as a solemn reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky ...

Marketing of Medicare Advantage plans and Affordable Care Act marketplace plans is a priority for the National Association of Insurance Commissioners Improper Marketing of Health Insurance (D) Working ...

Despite this concern among the general public, many insurance marketing companies have observed a steady increase in purchasing whole-life policies, but what has changed? Specific tax policies ...