No time; Don’t know what to say; Email doesn’t work. In my estimation, 80-95% of security companies aren’t sending consistent ...

Are you noticing more marketing emails in your inbox this holiday season? You're not alone. Here, our tips for keeping your ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Despite the rise of AI search and social media, SEO and email continuously drive a high ROI for B2B and B2C brands. Content is foundational to both SEO and email, and with a few tweaks, the same ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

CMSWire 2025 Contributor of the Year Chad S. White breaks down why email continues to be solid amid AI summaries, zero-click search and platform volatility. Few digital marketers have spent as much ...

Ever get frustrated by how many emails you get from stores and brands? Of all the forms of marketing, email has one of the highest returns on investment. Ever get frustrated by how many emails you get ...

ChatGPT and Claude are two of the biggest AI chatbots around. But which is best when it comes to handling emails?

Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.