One of the biggest sources of friction between B2B demand generation and sales teams is attribution—the process of understanding which campaigns contribute to revenue so that Marketing can optimize ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net ...

She also holds some dope information about attribution or marketing attribution. It is time for the B2B Marketer's Guide to Marketing Attribution: What You Need to Know with Bonnie Crater. Let's get ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...

The advent of digital marketing attribution tools coupled with the overwhelming desire to validate our efforts has turned many marketers into data junkies. So desperate to justify our budgets and why ...