American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I remember learning about American Girl Dolls and Wicked at the same time—a big moment for me. When I was ...

This year’s must-have holiday toy is putting a spell on shoppers’ wallets — and not in a good way. American Girl’s two limited-edition “tinge” Collector Series dolls — a glammed-up Glinda and a ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

Wicked collabs are back, and we couldn't be happier, Thank Goodness! American Girl just launched collectible Wicked dolls and I think my heart swelled to the size of the Ozdust Ballroom. I remember ...