MX Player is about to undergo a massive overhaul that will see the popular local video player app shift its focus towards over-the-top streaming for the Indian market. News of the new direction ...
Amazon recently acquired certain assets of MX Player, including the MX Player app, a free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s most popular free AVoD ...
On average, each MX Player user spent 7.8 hours per month on the app, compared to 4.5 hours for Hotstar, 7.4 hours for Netflix and 4.4 hours for Amazon Prime Video MX Player was only behind YouTube, ...
After being named as the most popular video streaming app in India by San Francisco-based mobile app research firm App Annie, Times Internet-owned OTT platform MX Player is upping the ante by becoming ...
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