The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...
It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...
NEW YORK—The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related ...
Hanoi TV (HTV) has chosen Microwave Radio Communications’s Strata portable OB system for installation in its latest OB van. HTV is also specifying MRC for its digital microwave build out, with Strata ...
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