Two television ads for Sepracor's sleep aid Lunesta, with the iconic moth, are the most memorable prescription drug ads on TV, according to IAG Research. Lunesta also took the top spot as most ...
A glowing moth that sells sleeping pills beat a beaver and a bee in an analysis of the memorability of drug ads that aired during the past TV season. Two ads featuring the moth, the silent pitchman ...
Two ads for Lunesta’s Sepracor ranked as the most-recalled new prescription drug spots of 2006, followed by two spots for Novartis’ Zelnorm, according to a survey by IAG Research. In the most-recalled ...
October 23, 2007 - New York, IAG Research, the TV ad effectiveness and engagement company, today revealed the latest syndicated data for the most memorable new prescription drug ads launched during ...
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