Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it’s inspired by the “bit” and the “atom,” both building blocks of technology and the world, Uber explains on its ...

CNN–Uber has a new logo, and the Internet is not pleased. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a few offered ...

Uber launched a substantial rebranding on Tuesday that includes dropping the signature “U” from its app; shaving the typeface on its logo; and swapping its sober black, gray, and blue visual identity ...

Getting your Trinity Audio player ready... Uber driver Ansu Saryon was confused. When he updated his Uber app before heading out on a rainy Wednesday in Washington, D.C., he noticed the familiar black ...

The dust has settled, the commentary has been published, and almost everyone—from branding experts to the average Twitter user can agree—Uber’s rebrand leaves much to be desired, and that’s putting it ...

Geek Life: Fun stories, memes, humor and other random items at the intersection of tech, science, business and culture. SEE MORE by Kurt Schlosser on Feb 5, 2016 at 11:59 am February 5, 2016 at 12:15 ...

You know that feeling you get when you walk into an art museum and scratch your head trying to understand the abstract paintings? Now you can have that every single time you look at your phone screen, ...

Sometimes, change is a good thing. In other cases, it's completely unnecessary, and the same could be said in the world of corporate logos. Uber, the ultra-popular mobile ride company, decided to ...

Uber is preparing to release a new logo (shown above), in order to cure two problems with the ridesharing company’s current logo. The new mark uses the company name in a custom typeface, so no one ...

Given that Uber’s new brand and logo aren’t exactly winning any awards, Freelancer posted a contest for its designers to take a crack at giving the online taxi service a new look. The assignment was ...