I thought the hardest part of rebranding would be making creative decisions. Choosing between logo concepts. Picking the ...

Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? To find out, Kitchen Cabinet Kings ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your brand in alignment. And those reworked designs can further strengthen the ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and gentlemen! The ...