I was using a hibiscus-based shampoo to smoothen my dry hair. But social media led me to discover a hyaluronic-based shampoo. So I tried the L’Oréal Paris Hyaluron Pure 72H Purifying Shampoo and ...

Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Case in point: L’Oreal Paris’ Elvive Dream Lengths Restoring ...

Besides laundry-washing and lawn-sprinkling, the daily washing of hair uses up a lot of water. L’Oréal's new Water Saver system is designed to help, by reportedly reducing the amount of water used in ...

It's even impressed our Beauty Lab pros.

While consumer electronics companies tend to dominate CES, makeup brand L’Oreal has carved out a neat little niche for itself at the show. From augmented reality makeup lines to wearable UV and pH ...

Curious about the glossy hair trend? I tried L’Oréal’s Glycolic Gloss range and uncovered why glycolic acid is the powerhouse ...

78% of women agree they got the shiniest hair of their life.

Stylists recommend reverse hair washing for bringing dry, dull strands back to life. Her's what happened when I tried it. I love summer. It’s light until late, I can spend weekends at the beach, and ...