The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

As a part of the Leo Gala Series to give wider publicity to Korean culture and promote its beauty beyond the facade, Asia Society Korea presents to you a special article on the unique hairstyle of ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Learn how to style your afro hair with perm rods for defined, bouncy curls that last. This tutorial will guide you through the process, from prepping your hair to the final look. Perfect for creating ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Hippie Buddha, a Korean hairstylist and salon owner, is turning quite a few heads on social media by giving his clients (who are all also Korean) Black hairstyles. Needless to say, Twitter is not ...

I finally got a Korean root perm! 💁🏻‍♀️ In this video, I’m trying out this trendy Korean hair treatment for volume and texture. Will it give my hair that perfect lift? Watch to see the ...