With ChatGPT still the dominant AI assistant despite rising competition, OpenAI is under pressure to build sustainable ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

Google the term "hybrid marketing," and you'll find more than a few differing definitions. However, most describe it as different – but complementary – selling methods, explains HiveMind Studios. It's ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There was a time when a kid who wanted to play with a toy building actually had to buy a toy ...

Promotional writing requires a careful balance between grabbing the reader's attention, presenting the information in an appealing format, and marketing to the needs of a specific audience. Successful ...

This morning’s Internet Week keynote offered a little more insight into what he likes and what he doesn’t. To wit: None of your tacky traditional advertising, thanks. Tumblr wants “creative ...

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs).

Television advertising has transformed — and continues to transform — pharmaceutical companies’ relationships with consumers. In the late ’90s, regulators allowed pharma to participate in ...