"The question is a rather odd one: 'What's your conversion rate?' The correct response would be another question: 'Which conversion rate?'" says Karon Thackston. "What most people are really asking is ...

Consistency is key to increasing paid click conversions. Say that three times fast. It's the mantra that Karon Thackston uses when crafting PPC ads for clients of her copywriting firm, Marketing Words ...