Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

The second part of the IAB Report highlights business outcomes as the most important success metrics to assess success, with reach and frequency second. The IAB has just published the second part of ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

Are you tracking the right data? And, if you are, are you putting that data to good use? Digitalsmiths recently released a white paper called "Key Performance Indicators Video Service Providers Must ...

In the old days, measuring the success of video conferencing was easy. Did the call connect, and did it stay connected? That's really all we asked for. Today, AI has raised the bar. Quality and ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

What are KPIs in business? Key performance indicators (KPIs) are quantifiable business metrics that corporate executives, managers and other stakeholders use to track and analyze factors deemed ...

A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...