The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

The latest Library of American Broadcasting virtual exhibit is entitled “The Lost Art of Jingle Writing”. The LAB exhibit is culled from a collection of iconic ads archived by the Radio Advertising ...

From Alka Seltzer’s “Plop, Plop, Fizz, Fizz” and Oscar Mayer’s “I Wish I Were an Oscar Mayer Wiener” to soft drink sing-alongs, commercial jingles have a long history on radio and television in the ...

In 1974 a young man named Jon Wolfert and his wife Mary Lyn started their own jingle company in the second bedroom of their Dallas apartment. The Wolferts were in their 20s, but Jon had several years ...