From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

If you're thinking about expanding your business overseas, you probably know that you could encounter differences in language, culture and customs. You may have to make changes in logos and colors, or ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign ...

Empirical studies investigating the relationship between marketing standardization and performance have generated mixed results. This study investigates the causal ordering between marketing strategy ...

During the 2013-14 school year, 886,052 international students were enrolled at a U.S. college or university, and that number is quickly increasing. The U.S. has long been a destination for education ...

This is a preview. Log in through your library . Abstract This study examines the causal relationship between firm characteristics, international marketing strategies, and export performance by means ...

16/01/2008 - What would be a typical model for co-financing a $50 million feature film? What would be a typical model for co-financing a $50 million feature film? Catherine Winder (Winder Consulting): ...

There are four main ways to break into the international market or enter at least one foreign market. These are the direct, indirect, hybrid and business acquisition approaches. My experience with my ...