The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

After Netflix debuted its latest interactive video offering today, “You vs. Wild: Out Cold,” it’s worth wondering just how many subscribers are wild about this innovative format after a lot of effort ...

"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...

Kaltura has a feature that allows media to be turned into an Interactive Video Quiz. Users can seamlessly embed multiple choice, true/false, and open ended questions as well as reflection points at ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

YouTube is the third-most-used website within schools, according to Matthew Gross, CEO and co-founder of Newsela. “That is incredible, considering how difficult it is to find videos, how unfiltered it ...

Video walls can be incredibly useful brand marketing tools, wowing customers with larger-than-life experiences that deliver emotional impacts worthy of their size. But just as hanging a beautiful ...

Pharrell teamed with directing duo We Are From L.A. to turn an ear worm of a track from Despicable Me 2 into a fresh interactive experience. Here, they talk about how they pulled off one spectacular ...

Roku users will now begin to see more personalized, targeted, and interactive video ads in their Roku apps, thanks to a new partnership between the streaming media device maker and video advertising ...

Viewbix, a Tel Aviv, Israel-based company that offers a nifty interactive video platform and analytics software suite, has raised $2 million in Series A financing in a round led by Canaan Partners ...

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement. As marketers, ...