PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for ...

The need for easy-to-access and consume product content is critical as customers spend a lot more time researching and learning about products long before interacting with a salesperson. And it's ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...

To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, In Conversation, we sit down with Matthew Eaton, editor of MARKETING-INTERACTIVE Australia, to talk about the ...

DETROIT -- You didn't have to attend last month's Detroit auto show to watch Lexus Division introduce its redesigned LS 460 sedan. The flagship's unveiling was as close as your computer screen. Lexus ...

Organisers of the MI6: Marketing Interactive conference have announced the list of confirmed speakers for the new event, which will take place alongside the inaugural Senet Awards for game marketing.

America Online, Inc has appointed Lisa Brown as executive vice president, interactive marketing. In this newly created position, Brown will work with the AOL brand, marketing and AOL Broadband ...