Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

Interactive media has gone retro, and it’s long overdue. They say the classics never go out of style, and the same can be said for good old-fashioned media fundamentals. While it’s still very ...

Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV Interactive (KERV), the leading AI-powered interactive video technology platform, announced today a strategic partnership with Samsung Ads to offer automated, ...

Google’s move against individual web tracking might be good for consumer privacy—and could look good to antitrust investigators—but it will also consolidate Google’s power in interactive advertising, ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

Since the birth of traditional advertising up until around 10 years ago, just about every venue was historically a passive one: Audiences passively absorbed ads via newspapers, magazines, radios and ...

Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...