The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Reddit debuts a new interactive ad format that lets brands build custom, participatory experiences-as the platform, buoyed by ...

Reddit is testing a new advertising format that turns traditional campaigns into interactive experiences as part of a broader strategy to tap into new sources of advertising revenue. The social media ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Reddit's "Interactive Ads" easily tie into conversations on the platform that may relieve some advertisers' and marketers' ...

Interactive Ads — in which brands can build and serve their own game-style advertisements with Reddit, featuring quizzes, ...

"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...