Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Netflix unveiled a new app logo this week: a simple “N,” made with a red band that folds over itself like a strip of celluloid film, or maybe a red carpet. However you interpret the new lettermark, it ...

Opinions expressed by Entrepreneur contributors are their own. There’s a lot more going on in your brain than meets the eye when you spot McDonald’s golden arches or Nike’s signature swoosh. In 400 ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most basic ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Glow New Media has unveiled an infographic looking at the evolutions of the logos of big brand - such as Ford, Pepsi, Apple and the BBC - over the decades. The infographic looks to show how the ...

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. In 400 milliseconds, a logo can trigger emotional responses and even ...