Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...
Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are ...
Whether you're selling pepperoni or POS systems, the same principle holds: People trust people. That’s why foodservice brands — from equipment manufacturers to ingredient suppliers — are turning to ...
Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...
With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...
Editor’s note: Nation’s Restaurant News is excited to partner with Belle Communication to launch The Influencer Insider, a new content series highlighting social media influencers and how their ...
Tomas Oscar Andrén is a founding partner and Chief Visionary Officer of UPRISE Management, a 360˚ marketing, branding and creative agency. Given its predicted double-digit growth, the metaverse ...
Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and ...
New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results