Ever wish you could breathe easier and sustain more intensity mid-workout? You may have overheard the term "VO2 max" at the ...

VO2 max seems like the biggest buzz word used in the running community right now—but why? What makes that number glaring back ...

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

VO2 max is an intimidating word for an easy-to-understand biometric: It’s how well your body uses oxygen when you push yourself. Short for “maximal oxygen uptake,” it’s been the gold standard for ...