When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tetra Images via Getty Images What is the Golden Ratio? We'll this guide aims to explain ...

What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...