To truly grab and keep consumers’ attention, originality, authenticity and a spark of delight and surprise can drive a ...

Plan your sending cadence carefully. When you suddenly start emailing thousands of people, your messages look suspicious. So ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Email marketing ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...

To make your email marketing reports visually appealing, consider using charts, graphs, and other visuals to illustrate key points. Additionally, use colors and fonts that are consistent with your ...

Videos are powerful marketing tools and you can put them on your website, your social channels, and in ads. Pull out a few quotes from the video to use as text testimonials. Depending on the type of ...