The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...

Most founders think data is just a byproduct — but it’s quietly influencing decisions across your business. Small, unexamined choices in how you collect and manage data can have outsized effects on ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

UNIVERSITY PARK, Pa. — The hospitality industry can leverage the gender characteristics of service robots to influence customers’ decisions, according to new research from a team in the Penn State ...

How a growing tech company helps clients respond to viral moments, influence customers’ perceptions of them, and stay ahead of risk. Jenny Wolfram founded BrandBastion in 2013 after noticing that many ...

While service robots with male characteristics can be more persuasive when interacting with some women who have a low sense of decision-making power, 'cute' design features -- such as big eyes and ...