Maluma Goes Back to His Roots With Hot Wheels and “La Matrona”

We chatted with Maluma about his lifelong fascination with cars and why the Toyota Land Cruiser FJ60 felt like the right ...

Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as Its First-ever Hot Wheels Class of Legends™ in New Challenge Accepted Campaign

Today, Hot Wheels announced Challenge Accepted, a global campaign championing the challenger spirit and the mindset that ...
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Hot Wheels Ignites New "Challenge Accepted" Platform Dedicated to Building Resilience and Fostering a Growth Mindset in Children

Alongside new platform, brand launches Challenger Spirit Fund with its inaugural partner Mission 44, founded by Seven Time Formula One World Champion Sir Lewis Hamilton EL SEGUNDO, Calif.--(BUSINESS ...
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Hot Wheels launches new Challenge Accepted platform

The Challenge Accepted platform will join the launch of the Hot Wheels Challenger Spirit Fund to provide resources and opportunities that foster a growth mindset. Mattel has announced that Hot Wheels ...