As it turns out, James was not announcing his retirement Tuesday as speculated. He was sharing an advertisement with Hennessy.

As speculation ran rampant on LeBron James' "decision of all decisions," it turns out it was just an advertisement.

The longtime Lakers fan is suing James after feeling "duped" by the Hennessy advertisement, which he alleges cost him ...

A post shared by Hennessy on Tuesday confirmed the announcement was a promotion for a new limited-edition Hennessy VSOP by LeBron James. “This fall, I’m going to be taking my talents to Hennessy VSOP, ...

WASHINGTON — LeBron James isn't retiring. Let's get that out of the way at the top. The Los Angeles Lakers star whipped up a frenzy in the sports world Monday when he teased an announcement on social ...

NBA star LeBron James upset fans after what he teased was the 'decision of all decisions,' leading fans to speculate he was ...

When LeBron James dropped a video on Monday hinting at a “second decision” -- a clear callback to his famous announcement to join the Miami Heat earlier in his career -- speculation immediately ...

WASHINGTON — LeBron James sent the sports world into a spiral earlier this week with his "The Second Decision" announcement. The teaser announcement garnered millions of views fueled possible ...

If nothing else, Los Angeles Lakers forward and Akron native LeBron James is a master of marketing. Monday James proved he could still hold sway over fans across the pop culture landscape with the ...