Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Even people who think about their health when it comes to diet and regularly adhere to recommended guidelines know that the smell and appearance of something that is “bad” for us, like french fries, ...

The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report. The research, in Current Biology, suggests subliminal advertising is probably ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...