Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...

Google’s revenue derived from advertising rose 10.6% year over year to $72.46 billion in Q4 2024, according to an earnings statement from parent Alphabet. The results missed analyst expectations.

Amazon (AMZN) and Alphabet’s (GOOGL) Google-backed Anthropic said that its forecasted revenue could reach $34.5 billion in 2027. The news was first reported by The Information. The artificial ...