Starting today, Google is bringing image-to-video generation to the Gemini app. The feature comes courtesy of the company's Veo 3 model, which Google began rolling out more broadly to AI Pro users last week after it was initially only available to AI Ultra subscribers.

The latest iteration of Google's video-generating AI model, Veo 3, continues to evolve at a rapid clip.

Google said on Thursday it's adding an image-to-video generation feature to its Veo 3 AI video generator through its Gemini app.