Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

In September, the European Commission slapped a €2.95 billion antitrust fine on Google for favoring its own services, giving ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...