Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...