Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

according to the latest report from digital marketing agency Tinuiti. By the numbers: The big picture. Performance Max (PMax) continues to dominate Google’s shopping ad landscape, with over 95% of ...

In the Google Ads Performance Max search category ... Google Ads does hide some queries from the search terms report. Now, Google is being clearer about some of those queries ...

Google Ads introduced Brand Report, a new dashboard tool that gives ... The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather ...

Google's YouTube ad revenue was up more than $1.5 billion from Q3 2024.

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

With Google continuing to emphasize AI-driven ad solutions, advertisers will need to balance higher costs against improving performance metrics while adapting to new automated formats. The report.