Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep ...

Google has released a minor version update to the API, version 23.1. This update has changes to account management, campaigns ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google Ads introduced multi-party approval, a security feature that requires a second administrator to approve high-risk account actions. These actions include adding or removing users and changing ...

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers ...

Google has launched what it calls Multi-party approval for Google Ads. "Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorized activity by ...

If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the ...