Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. Learn ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance. The post ...

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...