Some Google Analytics users used the measurement protocol in UA, which allowed them to bring downstream data, qualified leads, applications, and sales into UA to see how leads were converting ...

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

As you can see in this example, shared by digital ads consultant Samantha Noble, some advertisers are now being prompted to connect their Google Analytics account into their Meta ...