CINCINNATI (AdAge.com) -- The extra-large launch of Gillette's six-bladed Fusion shaving system will kick off, fittingly, with advertising on Super Bowl XL, according to a retail executive briefed on ...

The development team at GilletteLabs has really pulled out all the stops and created a new premium shaving product, in the form of the Gillette Heated Razor. The latest addition to Gillette’s range of ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

Gillette has been designing razors since 1900–but they’re all designed for you to shave yourself. There’s another group of people who want to be shaved and rely on other people to do it for them: the ...

(CNN) -- Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the "pleasure of a hot towel shave." But for Gillette, which is owned ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Procter & Gamble executives say it was striking the first time they witnessed a man shave while sitting barefoot on the floor in a tiny hut in India. He had no electricity, no running water and no ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...

How does the top company in the global razor market improve the age-old shave? To perfect the new Venus Swirl, Gillette researchers went into women’s homes and watched them shower (in bathing suits).

Gillette is feeling the razor burn. In the face of increasingly stiff competition, Procter & Gamble will reduce the price of some of its Gillette shave products. The average reduction will hover in ...

Gillette is moving into the below-the-neck manscape landscape in a big way with its new Body Razor, which it is touting as “the first razor built for the terrain of a man’s body.” This news came to ...