Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal ...

Through changing hairstyles and attire, Generation Z is trying to portray a more professional look amid today's softening ...

Add Yahoo as a preferred source to see more of our stories on Google. Let's face it: while it seems to have cooled down in the past year or so, there's a lot of smack talk online from Gen Z aimed ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In the interior design world, trends often come and go faster than you can say "open floor plan" or "red ...

As the mobile gaming landscape evolves, one demographic has become impossible to ignore: Gen Z. This cohort, born between 1997 and 2012, is not just the next generation of players but a driving force ...

A new analysis by LendingTree shows clear generational differences in how Americans finance their vehicles, with older borrowers carrying larger balances and younger drivers devoting a higher ...

Who doesn't love a peculiar trend? Each generation has its own unique quirks that might make others raise an eyebrow. Whether it's fashion, technology, or something downright bizarre, these trends ...