The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

GEICO recently began airing two new TV spots featuring the GEICO Gecko and characters from the new animated musical from Disney, “The Princess and the Frog.” “We saw an opportunity for two great ...

Geico’s new office in Norwalk is the company’s first storefront in Fairfield County and fifth location in Connecticut, part of a national expansion of branches after a long reliance on its website and ...

GEICO Gecko Turns Up the Buzz on Disney’s “The Princess and the Frog†WASHINGTON--(BUSINESS WIRE)-- GEICO recently began airing two new television commercials featuring the GEICO Gecko and ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...