Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Which car insurance company offers cheaper average rates and better customer satisfaction, Geico or State Farm?

Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

A Nevada policyholder is suing GEICO, alleging his insurer repeatedly ignored warnings that a third-party claim was heading ...

The insurance company announced on Wednesday, September 23, that their beloved mascots will all make their debut during the ...

Agency sources are buzzing with the news that Geico has very quietly moved its sports and experiential account to Momentum ...