Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

As the year is now in full swing, it’s time to sit back and reflect on what we can learn from 2014, and what 2015 means for digital growth. Software business Adobe and digital marketing company ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Most organizations are neglecting at least one of the ...

We outsource our marketing and CFO functions but my mentor thinks we are now too hands off. I thought that was the point. Who’s right? Outsourcing makes a lot of sense. If you are a small- or ...

NEW YORK: Turkeys don't vote for Christmas. So it's not surprising that more than three-quarters of senior US marketing executives eschew the idea of off-shoring any part of their marketing function.