“Where on God’s green earth have you gone, Fresca?” That’s what TODAY's Carson Daly asked Instagram on Friday, declaring his adoration and accompanying despair for the citrus-flavored soda that’s been ...

Before flavored sparkling water became the biggest canned drink craze, there was Fresca. The grapefruit soda was launched in 1967 as the second "zero sugar" drink from the Coca-Cola company—after the ...

If you’re not down with the trend of turning beloved carbonated water/soda brands into hard seltzers or canned mixed drinks, we have some mixed news to deliver: FRESCA is the latest brand that will ...

The new beverage will arrive on store shelves sometime later this year Nicholas Rice is a Senior News Editor, Weekends for PEOPLE Magazine. He began working with the brand as an Editorial Intern in ...