The 2026 World Cup will be fought across YouTube, TikTok and livestreams. Here's why creators are becoming essential to ...

World Cup issues go beyond profits, from politics and security concerns to ticket sales, sponsorship risks and global backlash.

FOX Sports Unveils FIFA World Cup 2026™ Campaign Inviting America to Dream Big This Summer ...

The 2026 FIFA World Cup is coming to the United States in less than 100 days and some fans are expected to be sweltering from the summer heat. Hydration breaks will, of course, be in effect but FIFA ...

A simple ad featuring Cristiano Ronaldo, Vinicius Jr., Kylian Mbappé and Messi each battling to put the final piece on a Lego ...

Timothée Chalamet, Lionel Messi, Bad Bunny, and more join forces for Adidas’ FIFA World Cup ad. The star-studded commercial features a mix of celebrities and football legends, releasing roughly a ...

Spain's RFEF has signed up Loewe, while Football Australia and Coca-Cola have struck a deal.

Soccer prides itself on continuous flow of action over the course of 90 minutes. However, that will come to a screeching halt during this summer’s FIFA World Cup throughout North America. And soccer’s ...

Toronto’s FIFA World Cup 2026 plan uses visitor taxes, government funding, and commercial income to finance a $380 million hosting budget without property tax impact.