If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Opinions expressed by Entrepreneur contributors are their own. Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to ...

There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. People like to feel special. This fact is something we learn from our earliest years ...

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Opinions expressed by Entrepreneur contributors are their own. We’ve asked a coterie of marketing experts to join Entrepreneur’s Team Digital to provide answers to your common questions about building ...