For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

In today’s oversaturated media landscape, an author’s words can easily get lost among the digital chaff. Book sales are flagging, attention spans are dwindling, and the old “Write It and They Will ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...